Search Engine Optimization More than 90 percent of customers click on search results rather than paid advertising content. This is why you can't afford to neglect optimizing your Web site for search engines.  SEO is nearly 10 times more affective than pay-per-click (PPC) marketing and is only a fraction of the cost.   Cost Effective Web Marketing Techniques Web marketing is not all about SEO and PPC, there are other "bigger bang for the buck" marketing techniques that may better suit what you do.  Did you know that it costs a fraction of the cost to retain customers than to acquire new ones? Learn how to go beyond just Google Analytics to unleashing your Web site's true marketing potential.   Business Web Applications Web sites are applications and should be designed like people are going to use them. You need applications that people can understand and look and feel like applications they've used before. We make a living from studying applications users already know and developing systems that fit pre-trained ways of thinking. Thornberg Web Designs was founded by Greg Thornberg, a former college instructor of e-commerce at Brown College in Minnesota. Greg has experience with everything from supply chain management to the latest in online social networking. With nearly 15 years experience developing Web technology solutions, Greg is one of a few people who have major experience in design, technology and the latest online marketing techniques.